Buyer Persona
Background: Founder John
Demographic
Age: 35
Location: Seattle, Washington
Education level: College graduate
Marital status: Married
Occupation
Role: Founder/CEO
Professional background: Software developer
Industry: Enterprise software
Annual income: $100,000
Goals & values
John wants to:
Scale his digital business in a sustainable way.
Increase his online presence and brand awareness.
Experiment with new marketing channels and campaigns to acquire more leads.
Keep his business and team lean.
John is committed to:
Providing real value to his clients and customers.
Taking risks and embracing new creative solutions and technology to grow his business.
Promoting his business using "white hat" marketing principles.
Challenges & pain points
Challenges
Lack of marketing knowledge.
Lack of time to find, train, and retain marketing talent.
Pain points
Fear of losing business to competitors with a more aggressive marketing strategy.
Fear of having to grow his team too fast.
Sources of information
Magazines: Fast Company, TechCrunch, Mashable
Blogs: Signal v. Noise, Coding Horror
Communities: Product Hunt, HackerNews
Conferences: The Startup Conference, The Founder Summit
Social media: Twitter, LinkedIn
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About this template
VIEW ALLUnderstanding your customers is an obvious cornerstone of business. It's not enough to know what problems your product solves for your clients – drilling down and focusing on their backgrounds, goals, lifestyles, and personalities is just as important if you want to target them effectively and meet their expectations.
This is where buyer personas come in. They are fictional characters you create to represent real market segments of your current and potential customer base. Buyer personas consolidate all the valuable insights into your customers and can help you dramatically improve your marketing strategies and create better content.
We have put together this buyer persona template to help you get started.
