Design Brief
Project overview
Example: Redesign the brand identity of FreshBrew Coffee, including logo and packaging. The goal is to attract a younger audience while retaining the existing customer base.
Objectives
Primary goals: e.g., modernize the look and feel of the brand
Secondary goals: e.g., increase brand recognition among 18-34 age group.
Target audience
Age range | Example: 18-34 |
Location | Example: Urban areas in North America |
Interests | Example: Specialty coffee, sustainable living, minimalism |
Values | Example: Authenticity, quality, and sustainability |
Deliverables
List all required deliverables clearly, specifying file types and formats where relevant.
Example: New logo design (vector and raster formats)
...
Visual direction
Moodboard
Nuclino Canvas is not supported here.
Keywords
Example: Minimalist
...
Guidelines
Do | Don't |
Example: Use warm, earthy colors | Example: Use neon or harsh tones |
... | ... |
Timeline
Break down the project into clear phases with deadlines.
Phase | Task | Deadline |
Example: Research & Discovery | Initial meeting, moodboard draft | 30 Jan 2025 |
... | ... | ... |
Budget
Example: $5,000 - $8,000
Stakeholders
Name | Role |
Example: Creative Director | |
... | ... |
References
Competitors: e.g. Brewed Awakening, Beanology, CoffeeCraft
Inspirational brands: e.g. Patagonia, Oatly, Airbnb
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About this template
VIEW ALLA design brief is a vital communication tool for your design project. It defines what you, as a designer, need to do, and within what constraints and keeps all stakeholders aligned on project deliverables, budget, and schedule.
For your next design project, use this simple design brief template and adapt it to your team's needs.
